The launch event for the campaign was held in the Casa de la Cultura Francisco Rabal cultural centre, attended by a number of different groups and associations, with a performance by a percussionist who played his pieces on the bottles of water that Hidrogea is giving out to the public during the campaign.

Over the last year, the town of Águilas has managed to improve its figures for water savings thanks to the application of an innovative system using helium gas to detect leaks. This comes on top of the existing monitoring system for the 200 km of network that supply water to the town. The system helps quickly locate leaks in the network, even before the water reaches the surface.

Despite the positive figures, both municipal managers and Hidrogea continue to promote environmental education among the public and have launched an awareness-raising campaign to encourage residents to use water correctly as the summer starts and the town’s population triples.

As Inmaculada Serrano, General Manager of Hidrogea, explains, ‘the aim of “The Value of Water” campaign is, through visuals, to help users realise how much water they use in such common daily activities as washing the dishes, brushing their teeth, having a shower or flushing the toilet’.

In addition, Tomás Consentino, the Councillor for New Technologies and Urban Planning, stated that ‘this campaign teaches users to value water properly, given that agriculture, industry, employment, and more, all depend on it. Water makes up 70% of the Earth’s surface, the same percentage as the human body; we must value it properly because, basically, it is our future’.

he campaign, which is also being conducted regionally, consists of TV and radio adverts, graphics for the printed media and advertising hoardings. The graphic design uses a bottle icon containing different messages showing how much water we use each time we turn on the tap.